December 2009
12 posts
WatchPolaroid SX-70 Promotional Film
Matthew Buchanan:
This promotional film by Charles and Ray Eames includes a detailed look at the internals of Polaroid’s SX-70 camera, including its lens assembly and the mechanical operation that follows each shutter press. The style, framing and voiceover are all impeccable.
If you’ve got a spare 10 minutes this is fascinating. The introduction of...
