So, how much is that Cannes Gold Lion really worth?
The Belgian digital agency Boondoggle won 5 Gold Lions at Cannes this year. They wanted to know how much these trophies are worth, so they visited the Pelikaanstraat in Antwerp, Belgium, the world’s biggest centre for the diamond and gold trade …
This is a very nice way to let people know that you did well at Cannes this year and having a laugh about it at the same time.