Catching Zebra

Polaroid SX-70 Promotional Film

Matthew Buchanan:

This promotional film by Charles and Ray Eames includes a detailed look at the internals of Polaroid’s SX-70 camera, including its lens assembly and the mechanical operation that follows each shutter press. The style, framing and voiceover are all impeccable.

If you’ve got a spare 10 minutes this is fascinating. The introduction of Polariod must have been as exciting as the introduction of digital. Such a shame they’re not making the film anymore.