Catching Zebra

Catching Zebra is edited by Andy Taylor.

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Polaroid SX-70 Promotional Film

Matthew Buchanan:

This promotional film by Charles and Ray Eames includes a detailed look at the internals of Polaroid’s SX-70 camera, including its lens assembly and the mechanical operation that follows each shutter press. The style, framing and voiceover are all impeccable.

If you’ve got a spare 10 minutes this is fascinating. The introduction of Polariod must have been as exciting as the introduction of digital. Such a shame they’re not making the film anymore.

  1. wnbrgr reblogged this from matthewb
  2. jeremy reblogged this from merlin
  3. jespers reblogged this from whitemeadows
  4. jeangenie reblogged this from merlin and added:
    Beautiful film, and very handy research-wise too, re democratisation of tech and the new aesthetics of the everyday and...
  5. anise reblogged this from merlin
  6. randomwithapurpose reblogged this from merlin
  7. stringbot reblogged this from merlin and added:
    This video made me want a Polaroid SX70 more than any other object in the entire universe. I love having stuff explained...
  8. al-kindi reblogged this from jackcheng
  9. okay-what reblogged this from jackcheng
  10. andytlr reblogged this from matthewb and added:
    Polaroid SX-70 Promotional Film Matthew Buchanan:...spare 10 minutes this is fascinating....
  11. kleptolovestory reblogged this from merlin
  12. ffugio reblogged this from merlin
  13. martior reblogged this from merlin
  14. jillchien reblogged this from andreainspired
  15. beforeitdisappears reblogged this from jackcheng and added:
    An ode to the SX-70. Mine’s been unloved
  16. herolawan reblogged this from totes and added:
    definitely a wonderful film. i own two of these cameras and over a two week period, i bough all the sx-70 film in...
  17. stevekubrick reblogged this from merlin
  18. andreainspired reblogged this from totes
  19. whatev2k reblogged this from merlin and added:
    If you appreciate Polaroid, art, life, intelligence, or creativity, you’ll find this video immensely entertaining… and...
  20. totes reblogged this from iamsonya
  21. devers reblogged this from brocatus
  22. iamsonya reblogged this from jackcheng
  23. brocatus reblogged this from steampoweredmedia and added:
    A film by Charles and Ray Eames for Polaroid. Beautiful in a million different ways. I could watch this over and over...
  24. tyznik reblogged this from matthewb
  25. sexyplexi reblogged this from steampoweredmedia

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