Why coming first does not always mean winning: Malcolm Gladwell on innovation.
Malcolm Gladwell’s job applications were turned down by 14 advertising agencies in his native Canada. Lucky, because since then he’s busied himself with The Tipping Point, Blink, Outliers, and – today – the best talk so far at Cannes Lions.
Here’s Malcolm’s talk, recreated from notes in as close to his own words as possible.
